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We Know Today's Home Shopper |
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Not surprisingly, consumers shop for everything on the internet - including their next home. Today's information-seeking consumers spend more time researching the marker on their own, online and with real estate magazines, which creates more opportunities for you to influence them with advertising than ever before. In fact we recently conducted a survey of more than 1,000 consumers who were seeking to buy a home, and 41% of them said they turn to the internet as the first source of information in their search.
A key finding in our survey was that media sources are a vital component to the buying cycle - on average your customer will spend nearly 4 months shopping for a home. So, it's critical to keep your listings in front of them online and in print. While 85% of shoppers in the market for an existing home rely or Realtors® later in their search, they continue to look at real estate magazines and online information to stay informed. When you choose to partner with us, you can take advantage of our years of experience and our cutting-edge consumer research to help you tailor your marketing efforts. Simply put, we know your customer like no one else. |
