When it comes to delivering real estate advertising information, online and in print, to consumers who want to buy or sell their home, no one compares to The Real Estate Book. Second to none in the industry and serving nearly 500 markets, the magazine and website continue to serve a sweet spot in the marketplace by driving business for many of its advertisers who are Realtors and helping consumers find or sell their next home. Now, it’s even better for consumers and advertisers alike.

The upgraded RealEstateBook.com facilitates a streamlined and simplified home buying and selling experience. The Internet is an integrated element of our core business strategy, and a cost-effective marketing solution for advertisers. The new site is enhanced to provide consumers with rich content, plus advanced mapping and filtering technology to help them make informed and better decisions, faster and easier. Our advertisers benefit from the high-quality, pre-qualified traffic we generate for their properties.

The enhanced RealEstateBook.com is designed to allow for easy navigation of over 750,000 home listings and provide home shoppers with relevant content needed to help them make informed decisions when buying their next home. For advertisers, the site now offers even more and easier ways for home shoppers to contact them. The new updated functionality includes:

• New Web ID system: home shoppers can get more details on a listing in one of the 10 million The Real Estate Book magazines simply by typing in the listing’s code featured in the book to go directly to the listing on RealEstateBook.com.
• Advanced searching and sorting capabilities: shoppers find homes that best match their search criteria quickly and easily.
• Faster to use: search results in one click.
• Richer content: property listings are loaded with multiple photos, virtual tours, neighborhood information, and interactive maps.
• Map-based searching: utilizing Microsoft Virtual Earth, home shoppers can search by cities and neighborhoods, using free-form keywords and faceted browsing.

Home sellers value The Real Estate Book because they know their advertised home is reaching an audience of interested and qualified homebuyers. Over 40,000 advertisers display 250,000+ homes, on 29,000+ pages, in nearly 500 editions, to more than 20 million readers every month. The Real Estate Book is a major provider of real estate listings to 25 distribution partners and is a part NCI’s residential umbrella site, LivingChoices.com with a growing audience of over 1 million unique visitors per month.